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This website frozbroz.com states the following, "These gorgeous local honeycrisp apples my personal favorite variety are diced, tossed in butter, brown sugar and cinnamon and then smoked over applewood for around an hour." We analyzed that the website said " This process closely resembles our typical roasting of the apples for incorporating into ice cream, but weve added the smoke to the process which gives them a very distinct, smokey flavor." It also stated " Smoked Apple Ice Cream Recipe." The header had Craft Ice Cream as the highest ranking search term. It was followed by Artisan Ice Cream, gourmet ice cream, and ice cream which isn't as ranked as highly as Craft Ice Cream. The next words they used was frozbroz. froz broz was also included but could not be seen by search crawlers.